Nuby, a market leader in baby essentials since 2002, developed the RapidCool™ Portable Bottle Maker to meet the need for a quick and safe formula preparation solution. To launch this innovative product, FUTCOM collaborated with Nuby to craft a data-driven strategy, targeting ideal customers based on their life stage and behavior. 

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By combining in-house data with Facebook’s insights, we built an educational funnel that not only drove sales but also provided valuable learning content. As a result, the product sold out sitewide within days, marking a major success for the brand.

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