Founded in 1993, Daniel Footwear is a leading independent retailer with over 20 UK stores and a successful eCommerce platform, offering designer shoes, bags, and accessories from brands like DKNY, UGG, and Michael Kors. Despite rapid online growth, the brand struggled to scale its social media presence and unlock its full potential on Facebook and Instagram.

FUTCOM took over from a previous agency, conducting a full account rebuild to focus on profitability and scalable growth. By partnering with ROI Hunter, we introduced advanced feed optimisation, automated creatives, and intelligent bidding, transforming their dynamic Facebook ads and enhancing performance visibility.

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