Leader’s portfolio of sites offers stylish and affordable flooring, doors, lights, and furniture for homes across the UK. After a year of strong growth, they sought to scale further while keeping Facebook ad costs efficient.

With rising ad prices, FUTCOM implemented a strategy to lower CPM and maximise reach without increasing spend.

Through creative optimisation, A/B testing, and best practices in campaign setup, we successfully reduced CPM by 20%, setting the brand up for continued growth and peak performance in 2021.

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