Moda in Pelle, a luxury footwear brand founded in 1975, operates over 40 UK stores and a thriving online shop, offering stylish and high-quality designs.

After beginning its Facebook advertising journey in 2018, the brand sought to scale up its social media strategy to drive cost-effective online sales.

By aligning ad types, formats, and audiences with different stages of the sales funnel, we helped Moda in Pelle systematically attract, engage, and convert new customers.

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