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Happybeds.co.uk, a leading UK bed retailer, struggled with outdated email marketing flows that lacked personalisation and strategic structure. To address this, we rebuilt their email strategy in Klaviyo, implementing advanced segmentation, automation, and tailored messaging based on customer behavior.
The results were outstanding, with a 15% increase in email revenue, a 17% boost in click rates, and a 9% uplift in average order value, driving stronger engagement and higher sales.
Vikki Bishop, eCommerce Manager
