Crafter's Companion

Using Meta ads to generate higher volumes of online TV viewers.

Crafter’s Companion, founded by Sara Davies, started with The Enveloper and has grown into a leading craft brand with a diverse product range. As Crafter’s TV expanded, the brand sought to attract new audiences in the UK and US.

We developed a strategic approach using interest-based and lookalike audiences to acquire new shoppers while targeting existing TV viewers.

A robust retargeting strategy further boosted engagement by promoting featured products and trending eCommerce lines.

+

6

.

8

%

in ROAS

+

2

.

1

M

in Impressions

+

15

.

%

in Viewers
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“I couldn't recommend FUTCOM more. They’ve become an extension to our internal team and always happy to get stuck in with a collaborative, efficient approach. We love that they have developed partnerships with all relevant social platforms, giving us peace of mind about any upcoming changes, updates or movements in the industry!”

Mike Berry, Head of eCommerce

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