Crafter’s Companion, founded by Sara Davies, started with The Enveloper and has grown into a leading craft brand with a diverse product range. As Crafter’s TV expanded, the brand sought to attract new audiences in the UK and US.
We developed a strategic approach using interest-based and lookalike audiences to acquire new shoppers while targeting existing TV viewers.
A robust retargeting strategy further boosted engagement by promoting featured products and trending eCommerce lines.
Mike Berry, Head of eCommerce