Moshulu, a leading UK footwear retailer founded in Devon in 1997, is known for its colorful, high-quality, and comfortable designs, with signature slippers and expanding categories like sandals, boots, and accessories. To enhance growth and personalisation, FUTCOM implemented Meta’s new Advantage+ solutions in 2022, ensuring ads were tailored to each customer’s behaviour.

Through rigorous A/B testing, we compared historic high-performing placements with Advantage+ automated placements, ultimately finding that automation significantly boosted performance across the account, driving stronger engagement and results.

‍